Makeup Forever Ultra HD Foundation

Here it is! The new foundation brain child from Makeup Forever! The Ultra HD foundation claims to be even more undetectable and perfecting than the original HD foundation.

Now, I wasn't crazy about the original formula. I don't even think I was colour matched to the right shade back then, to be honest. I just never ended up being excited about it and it got lost in the abyss of makeup past. I purchased the new Ultra HD formula from Sephora and matched myself to shade Y245. 

The colour matching system is much less confusing than the old system - this time they split up the shades in Y and R categories. Y being for yellow undertones and R being for pink undertones. There are a whopping 40 shades in this foundation range which makes it easy for you to find the PERFECT shade. 

As a person who constantly struggles to find the right foundation match, this makes me incredibly happy. Y245 matches me perfectly. It's incredibly fluid and easy to apply. It comes with a pump and 1-2 pumps provide my face with a lovely natural light-medium coverage. It feels like nothing on the skin. I find the best way to apply this foundation is with fingers. If you want more coverage, a flat classic foundation brush does the job. Laura has an excellent review and goes into more depth about application methods. I did not like applying this foundation with a beauty blender sponge or with a buffing brush. 

wearing Makeup Forever Ultra HD Foundation in Y245

wearing Makeup Forever Ultra HD Foundation in Y245

In terms of lasting power, Makeup Forever Ultra HD is not ideal for oily skin, but it's perfectly fine for 4-5 hour occasions. If you have oily skin and want a foundation to last all day and be flawless, this isn't it. However, lasting power can be improved greatly when using a primer and powder with it. I used the Hourglass Mineral Veil primer and powdered to set, and this lasted me a good 9-10 hours on a workday. As promised, it films and photographs beautifully - I am wearing it in this video, for reference:

Overall - I really like this. It's not a workday staple but an amazing option for photography, running errands, and occasions where you just want to look naturally perfected. 

Have you tried this? What are your thoughts?