I've always been intrigued in the beauty regimes of women in other parts of the world. I especially respect the dedication and complex skincare routines of Korean women. I've dabbled in Korean skincare here and there and my favorite thing has been sheet masks so when I got the chance to choose some Sulwhassoo products to try out, I had my eye on their sheet mask offering - the Sulwhasoo Snowise EX Brightening Mask.
Sulwhasoo is a Korean luxury skincare brand. They've been around since 1967 but they only entered the North American market in 2010. They were exclusive to Bergdorf Goodman at first but can now be found at places like Neiman Marcus and Nordstrom, as well. The Snowise EX Brightening Mask claims to brighten the skin, boost circulation and make your skin more bright and "translucent". Sold!
They retail for $130 *ouch*, but you get 10 masks in the set. Each mask is individually packaged and each mask was put through a 2 week white ginseng fermentation process individually. So 10 masks at $130 makes it $13 a pop. In comparison, a Dr. Jart or Sephora brand sheet mask retails for $6, SK-II Facial Treatment Mask clocks in at $17 and a Tatcha Luminous Deep Hydration Mask is a whopping $28 per mask. I have used Dr. Jart and Sephora Brand sheet masks before, so that was my point of comparison. They always felt nice and refreshing, but no matter the formula - whether "brightening" or hydrating" or "clarifying", my skin always felt the same afterwards. It was nice and hydrated, but that's about it. Nothing that a good hydrating serum didn't do.
The Sulwhasoo Snowise EX Mask is supreme in terms of quality. The mask itself is made of pressed plant pulp, so it feels incredibly soft on the skin. It comes sandwiched between two "nets", almost like a double-sided sticker. So you remove the netting from one side, align the mask on your face and then remove the outer netting. The mask molds perfectly to your skin. You leave it on for 10-30 minutes, then remove it and pat the remaining serum onto the skin.
The first time I used it I left it on for 10 minutes, the second and third time I used it, I left it on for the full 30. It gives an immediate cooling and soothing sensation to the skin. It almost feels like you kept it in the fridge even if you didn't. It soothed my active breakouts and made my pores look tighter. It contains niacinamide and honey, which is perfect for soothing irritated skin and breakouts. The fermented white ginseng and licorice root extract work to fade old scars and brighten the skin.
I know the price is steep, but if you have the budget for it and you're a fan of sheet masks, this is definitely worth a try. If your skin is sensitive, I would suggest only leaving it on for 10-15 minutes and see how you fare with it. It definitely packs more of a punch in terms of brightening power than I thought it would. I used it in conjunction with some acid exfoliants (the Dr. Dennis Gross Alpha Beta Peel Pads) one time and my skin felt irritated and over-exfoliated, so don't underestimate the power of this mask and overdo it like I did.
Have you tried sheet masks? What are some of your favorites?